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VERIFIED PERFORMANCE CASE STUDY

Bella Vita Luxury: End-to-End Visual Campaign for D2C Perfume Launch

High-aesthetic commercial production with location scouting, professional casting, and performance video ads.

Client: Bella Vita
Industry: Beauty & Personal Care
Duration: 30 Days
Core Commercial Outcomes
5.4x
Launch Month ROAS
18,500+
Fragrance Bottles Sold
₹18
Average Cost Per Acquisition
1.9M
Organic Social Shares
The Challenge

Market Landscape & Bottlenecks

Fragrance is an invisible product. Without compelling sensory visual storytelling, D2C customers will not purchase perfume online without smelling it first.

The Objective

Commercial Goals & KPI Targets

Create a visual world of luxury, romance, and elegance that communicates the mood of the fragrance and drives immediate impulse online orders.

Strategy & Execution

How We Executed the Campaign

Phase 01

Sensory Commercial Concept

Developed visual metaphors for fragrance notes using golden hour lighting, silk drapery, and luxury locations.

Phase 02

Professional Casting & Location Scouting

Managed complete casting, stylist coordination, and multi-location shoots with cinema lighting.

Phase 03

Performance Video Ad Variants

Edited 24 distinct hook variations, aspect ratios (9:16, 16:9, 1:1), and pacing styles for Meta and YouTube Ads.

The Results

Measured Commercial Impact

18.5K
Bottles Sold
In first 30 days of launch
5.4x
Meta Ads ROAS
Profitable direct-to-consumer scaling
24
Ad Creatives
Delivered for ongoing split testing
Client Feedback & Key Lessons
"Launching a new perfume is terrifying if the visuals look cheap. AASTHAA took the entire burden off our shoulders and delivered a stunning, high-end film that converted instantly."
T
Tanuja
Marketing, Bella Vita

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