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VERIFIED PERFORMANCE CASE STUDY

Medicover Hospitals: Doctor Authority & Multi-Speciality Patient Outreach

Building patient trust through ethical medical video storytelling, doctor explainers, and hyper-local search visibility.

Client: Medicover Hospitals
Industry: Healthcare
Duration: 90 Days
Core Commercial Outcomes
64%
Increase in OPD Bookings
180+
Doctor Explainer Videos Filmed
#1
Local Map Pack Search Rank
92%
Positive Patient Trust Index
The Challenge

Market Landscape & Bottlenecks

Medical communication must inspire trust without sensationalism. Medicover needed clean, compliant, and accessible content explaining complex surgical procedures to prospective patients.

The Objective

Commercial Goals & KPI Targets

Demystify medical treatments, establish key department heads as regional authorities, and streamline online appointment booking funnels.

Strategy & Execution

How We Executed the Campaign

Phase 01

Doctor-Led Video Series

Filmed structured, jargon-free video explainers on robotic surgery, cardiac care, and orthopedics.

Phase 02

Medical Local SEO

Structured procedure pages with medical schema markup, FAQs, and local Google Map optimization.

Phase 03

Emergency & Specialty Google Search Ads

High-intent search campaigns targeting patients actively searching for specialized care in Hyderabad.

The Results

Measured Commercial Impact

+64%
OPD Bookings
Verified online appointments
180+
Videos Produced
Across 12 speciality departments
4.8★
Google Review Score
Across 2,400+ reviews
Client Feedback & Key Lessons
"They achieved the perfect balance between high-engagement video storytelling and strict clinical credibility. Patient inquiries became significantly more informed and confident."
S
Sanjana
Marketing Head, Medicover

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