Case Study: Scaling Premium Property Inquiries in Gachibowli
In Hyderabad’s fiercely competitive real estate corridor, generic static ads fail to build buyer trust. Here is how AASTHAA MEDIAVERSE developed an integrated video-first acquisition campaign that generated 427 verified buyer inquiries.
The Challenge
The builder was generating low-intent leads through standard forms with high cost-per-lead (CPL) and low site visit turnout rates.
The Strategy
- Cinematic Drone Walkthrough: Filmed a 4K lifestyle walkthrough highlighting proximity to Financial District, high ceilings, and luxury club amenities.
- Qualification Funnel: Replaced single-click lead forms with a multi-step interactive floor plan selector and OTP phone verification.
- Hyper-Local SEO: Optimized Google Business Profile and created localized landing pages for luxury 3BHK searches in Kokapet/Gachibowli.
The Results:
427 Qualified Leads | ₹340 Average Cost Per Qualified Lead | 78 Confirmed On-Site Visits | 14 Completed Apartment Bookings